First time in a can: Premium lemonade from Valensina

First time in a can: Premium lemonade from Valensina

Valensina Saft-Limonade No1 in the 33cl Sleek Can from Ball Packaging Europe

With a double innovation, Valensina GmbH is opening the lemonade market for a unique savoury delight. With Valensina Saft-Limonade No1 the brand producer makes a lemonade with an especially high juice content. At the same time, Valensina Saft-Limonade No1 is the first Valensina product in a beverage can.

For the first time in a beverage can: Premium lemonade from Valensina

The premium lemonade in the citrus fruit flavours orange and lemon will be available as of May in retail stores. Valensina Saft-Limonade No1 is filled in 33-cl beverage cans in the trendy sleek format. The manufacturer of the cans is Ball Packaging Europe, one of the leading beverage can makers in Europe.

Due to their slim form and the colourful and striking design alone, the beverage cans are eyecatchers. The high-definition printing technology makes the details of the strong brand design stand out even more, highlighting the high-quality character of the product. Moreover, the container is so far the only one of its kind in the premium lemonade segment. Valensina has opted for the first time for the beverage can, which has grown in popularity during the past few years and is considered young and trendy.
With the combination of a high-quality product and modern package, Valensina appeals particularly to the fastidious target group of well-funded young adults.

100 percent taste makes for pure palatable pleasure
The fruit juice expertise of the Valensina brand expresses itself in the taste of Valensina Saft-Limonade No1. Both lemonade variants are characterized by an intensive fruit experience without being too sweet or tasting artificial. At 20 percent for the orange lemonade and 10 percent for the lemon variant, the fruit content is significantly higher than that of conventional lemonades. Both products are free of artificial flavours and colour additives. Nor do they contain preservatives.
A survey by an independent market research institute carried out in February 2013 showed that 90 percent of the test subjects are convinced that the Saft-Limonade No1 fits very well into the Valensina brand range and that they will certainly or very certainly purchase the product.

„We have put a lot of work into analyzing the potential expansion fields of our Valensina brand over the past few months”, Managing Director Tino Mocken says. „We are confident that the Valensina Saft-Limonade No1, combined with the beverage can, will delight quality-conscious and epicurean young adults and considerably expand the attractiveness of the premium lemonade category in the retail segment.”

Forward-Looking Statements

This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions identify forward-looking statements. Such statements are subject to risks and uncertainties, which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect: a) our packaging segments include product demand fluctuations; availability/cost of raw materials; competitive packaging, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve productivity improvements or cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange or tax rates; b) our aerospace segment include funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts; c) the company as a whole include those listed plus: changes in senior management; successful or unsuccessful acquisitions and divestitures; regulatory action or issues including tax, environmental, health and workplace safety, including U.S. FDA and other actions or public concerns affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; technological developments and innovations; litigation; strikes; labor cost changes; rates of return on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget, sequestration and debt limit; reduced cash flow; ability to achieve cost-out initiatives; interest rates affecting our debt.

 

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