Advancing Education for Sustainability

When Ball Packaging Europe opened beverage can plants in Poland and Serbia, we established recycling programs to educate consumers and increase recycling rates.

The Recal Foundation for environmental education was established in 1995 in Poland by Ball Packaging Europe (then called Schmalbach-Lubeca), other European beverage can producers and aluminum suppliers. Its mission is to inform and educate consumers – especially young people – on the advantages of recycling, increase environmental awareness and to instill recycling as a daily habit. The Recal Foundation has, for example, run the annual “Clean Beaches” campaign since 2000. Almost 29,000 children have participated in the project during their stay at holiday camps, attending more than 500 environmental education workshops and collecting about 1,800 tons of aluminum cans on Poland’s Baltic Sea coast. Projects have been established in other regions as well.

A similar organization – “recan” Fund for Recovery and Recycling of used beverage cans – was founded by Ball in Serbia in 2005 as a nonprofit organization with comparable goals and programs.

		recan Fund The aim of recan Fund is to promote environ-mental awareness, in particular amongst young target groups, and to anchor the recycling of used beverage cans in the minds of consumers as a learned and subsequently habitual behavior pattern. -> more
		Recal Foundation Aim of the organisation is to promote environment education as well as the recycling of beverage cans. -> more