recan Fund

For the environment, the recycling of used beverage cans represents sustainable use of resources and energy.

The aim of recan Fund is to promote environmental awareness, in particular amongst young target groups, and to anchor the recycling of used beverage cans in the minds of consumers as a learned and subsequently habitual behavior pattern.

recan Fund for Recovery and Recycling of used Beverage Cans was founded by Ball Packaging Europe in 2005 as a nonprofit organization.

The recan Fund works through:

• Education
   - to make recycling a habit
   - to avoid litter
• Information about the environmental aspects of can production and recycling
• Cooperation with authorities, schools, relevant institutions and NGOs