02.02.2010

Cool caffeine kick from a can

New energy drink ‘Planet Energy Coffee’ in beverage cans from Ball Packaging Europe

Ratingen, 2nd February, 2010 – It is the ideal caffeine and energy kick on gloomy days: beverage filler DIS is launching its new energy drink 'Planet Energy Coffee' on the market in the Netherlands and Brazil. It is likewise planned to introduce it on the German market. The refreshing trend drink is filled into fashionably slim aluminium beverage cans from Ball Packaging Europe. The 150 and 250 ml aluminium containers provide consumers with both cool aromatic enjoyment and the right dose of caffeine.

By introducing ‘Planet Energy Coffee’, DIS has put a new product containing caffeine onto the ‘ready to drink’ (RTD) market – meeting consumers' wish for a wider choice in this segment. “Consumers are always in search of new taste experiences,” explains Marco Geurten, Managing Director at DIS. “Our new beverage offers a unique mixture of coffee enjoyment and that extra portion of energy“.  DIS is a Dutch licensed bottler for a large range of beverages including milk and coffee-based drinks. Moreover, the company also develops its own beverage brands.

The new trend beverage is another addition to the energy drink range that already includes the invigorating ‘Planet Energy Classic’.
With ‘Planet Energy Coffee‘, the producer is targeting in particular the consumers between 35 and 45 years of age who do not normally rank as energy drink consumers. The tasty caffeine kick from a beverage can is meant to change this, also in the German market: “It is a well-known fact that German consumers like to drink coffee “, says Geurten. As ‘Planet Energy Coffee‘ is not carbonated, it will also be available deposit-free in Germany.

Beverage cans: optimum protection and high degree of convenience

The slim aluminium cans from Ball Packaging Europe provide optimum protection for the coffee-based beverages. Since they cool quickly and are absolutely light-and oxygen-tight, they ensure a long-lasting taste experience and a minimum shelf life of one year. In addition, beverage cans are credited with very good ecological attributes: they are the most frequently recycled beverage packaging in the world and can be recycled with infinite frequency without any deterioration in quality.

Ball Packaging Europe


Ball Packaging Europe is one of the leading European beverage can manufacturers, employing 2,900 people at 13 sites in Germany, France, Great Britain, the Netherlands, Poland and Serbia. The company is a subsidiary of Ball Corporation, a supplier of high-quality metal and plastic packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2009 sales of approx. 7.3 billion US dollars.

Forward-Looking Statements
This release contains "forward-looking" statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available at our Web site and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the current global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions, joint ventures or divestitures; integration of recently acquired businesses; regulatory action or laws including tax, environmental, health and workplace safety, including in respect of climate change, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.

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