Strategic Approach

By balancing economic, environmental and social impacts in our decision making and activities, we will create long-term shared value for our stakeholders and for Ball Corporation.

This is our sustainability vision which guides our future direction and purpose. It reflects our triple bottom line approach to sustainability and underlines our conviction that creating shared value for our stakeholders and for ourselves contributes to Ball becoming a more successful and sustainable enterprise.

Ball has embraced sustainable practices for decades. We have reduced the amount of materials used in our products; reduced energy consumption, emissions, water and waste; improved employee safety; supported recycling collection programmes and created value for our shareholders.

We know that to continue to be successful we must continue to do our part to protect our environment for future generations and be a responsible corporate citizen. Continuing to embed sustainable practices into our operations, setting goals and reaching them and reporting on our triple bottom line performance are long term commitments we are making for the continued success of our company.

To drive measureable progress within our operations and to hold ourselves accountable, each Ball division commits itself to two-year sustainability targets.

At Ball Packaging Europe, we have established goals for the 2010/2011 reporting period. We aim to reduce

• our electricity consumption per 1,000 cans produced by 8.1%
• our natural gas consumption per 1,000 cans produced by 4.9%
• our water consumption per 1,000 cans produced by 4.9%
• our VOC emissions per 1,000 cans produced by 0.7%
• our total amount of waste per 1,000 cans produced by 4.9%
• our total recordable incident rate by 25% year over year

Our sustainability targets are based on the number of cans produced in 2009. This ratio makes it possible to track the efficiency of our processes and our contribution to protecting the environment. To ensure we are on track to meet our targets, progress is reviewed at least quarterly together with the executive management.

More information on Ball Corporation‘s sustainability priorities, targets and goals, our sustainability governance, stakeholder engagement and ethics and compliance can be found here.