Advantages of the Beverage Can

Thanks to its special features, the beverage can has many advantages - both for consumers and also for fillers and the retail trade.

For the consumer it represents above all convenience: easy to transport because of its low weight, easy to open and easy and quick to cool. In addition it is non breakable, i.e. shatter-proof, and therefore also suitable for children's hands, as there is minimal risk of injury. The beverage can is the ideal single-serve container for consumption on-the-move and leisure enjoyment. In the multi-pack, it provides convenience for the take-home market. 

The typical "snapping" sound when the can is opened, signals to the consumer that the contents are absolutely fresh. The hermetic seal also eliminates the need for a special tamper-guard: when the consumer takes the can from the shelf, it is certain that the product is in an untouched, originally packed state. 

The beverage can is the only container which is absolutely light-proof and oxygen-tight. The excellent barrier properties and the hermetic seal make the can particularly suitable for light-sensitive and oxygen-sensitive beverages.  For the filler, this guarantees that his product will retain optimal quality over a long shelf life.   

The beverage can is a cost-effective container for fillers: it offers a favourable content-to-container weight ratio, it permits high filling rates due to the large opening and provides optimal volume efficiency for storage and distribution due to its stackability and low weight.  For the retail trade this means: The beverage can requires less space on the supermarket shelf.  The shelf-related costs are therefore much lower than for other containers.

As a marketing tool, the beverage can offers a wide range of options: Brilliant printing is used to give the can a striking design to optimally communicate brand identity. On the supermarket shelf, it shines like a "miniature advertising pillar" to attract the consumer's attention. Internal printing on the can end or laser-engraved on the tab is ideal for a wide range of promotional campaigns. As the can also offers significant innovative potential, there are plenty more options for the future.