Solutions for Milk and Coffee Drinks

Cold coffee is a fast seller. The trendy drink belongs in the rapidly growing "ready-to-drink" (RTD) market which also includes milk mixes, milk shakes, chocolate/cocoa drinks and yoghurt drinks.

Whether on the move or at home, RTD products can be enjoyed quickly and easily and therefore they are particularly popular with young consumers. This target group provided the segment with double-digit growth rates.

The 250 ml slimeline can proved to be an attractive packaging solution in this segment and contributed significantly to the marketing success of this trend drink. The slimline can fits just as well in the refrigerator as in a handbag. Coffee in the slimline can has become almost a classic - the easy-to-cool can emits freshness to the touch and provides a quick dose of caffeine. Irrespective of the can size, Ball Packaging Europe provides appropriate technology for gentle filling methods, whether sterlisation (retorting), pasteurisation or aseptic filling, to preserve the ingredients of the beverages - and that over several months, even up to a year depending on the technical specification and storage conditions.

Technical innovations from Ball Packaging Europe also give the segment a boost. The widget produces foam when the can is opened - cappucino and milkshakes get a creamy appetising foam topping when poured. And the can shaped like a miniature poster pillar offers a wide range of options to communicate the additional benefits of the innovative beverages and brand identity on the retail shelves in a striking manner.